Get to know your customers better with insight variables from Data Factory. Based on publicly available and statistical data, we´ve developed a set of variables that provide deeper insight into both existing and potential customers.

These insight variables help you analyze, segment, and describe your customer base - and identify new, profitable target groups. They can be used for everything from case handling and marketing to internal analysis and the development of your own scoring models.

You choose how you want to use the insights. The variables can:

• Be delivered fully integrated into our products (such as data cleansing and lookup)
• Be delivered as standalone data packages - ready for use in your own analytics projects

When you combine insight variables with your own customer and transaction data, you get a more complete picture of both customers and prospects. This provides a solid foundation for better decisions and more targeted actions.

Together, we create value from data.