Live Select
Market and target group - segmentation and campaign optimization
With our market and audience targeting tool, you can easily analyze, count, and extract target groups. You can segment both individuals and businesses based on Data Factory´s extensive data sources - and exclude your own customers to avoid overlap in campaigns.
Define and extract target groups based on personal and business addresses.
You can combine Data Factory´s data with your own to find 'look-alikes' of your best customers, visualize segments, and optimize campaigns.
The service offers flexibility and accurate results.
The tool allows you to see how many contacts match a given selection and lets you extract contact lists ready for use in marketing, sales, or analysis.
Everything runs in the browser and requires no technical expertise - just insight and a need to reach the right audience.
Typical features and capabilities:
- Look-alike analysis: Find contacts similar to your best customers
- Upload your own customer data: Combine with our data sources for deeper insight
- Visualization and analysis: Explore your customer base using maps, tables, and filters
- Segmentation: Break down customer lists by demographics, geography, industry, or behavior
- Counting and extraction: Perform quick searches and get ready-to-use lists for campaigns or export
With Data Factory´s targeting tool, you get quality-assured and up-to-date data that makes your marketing more precise and effective.
